Our mission is to deliver a food that is carefully crafted to mirror the whole-prey meat-rich, diet that dogs & cats require for a long, happy, healthy life. Our small, dedicated team in New Zealand take huge pride in handcrafting ZIWI® products in small batches each day. Like you, we love our pets, and this is what drives us to put the very best of our country into our premium pet food and deliver it all around the world.
The Ziwi® Difference
100% of our meat, seafood and green mussels are sourced from the green, free-range farms and blue, pristine oceans of New Zealand.
All of our meat ingredients are sourced from humane, ethical and sustainably managed local farms in New Zealand. Our fish is caught in the southern oceans of New Zealand and strictly managed by the New Zealand government to ensure maximum sustainability.
Our air-dried food is a complete and balanced diet that includes over 96% fresh meat, organs, bone & seafood.
This perfectly mirrors the whole-prey, meat-rich diet that dogs & cats require for a long, happy, healthy life. To complete the remaining 4% of our air-dried recipe, we hand select essential vitamins and minerals for a complete & balanced food.
Our recipes have a high level of slow release metabolized energy, meaning you feed less, and your dog or cat will feel fuller and content for longer.
A slow, gentle twin stage air-drying process crafts a food that is as nutrient dense and digestible as a completely raw diet. Air-drying is a method that has been used for centuries to naturally preserve meats. This twin stage process eliminates pathogenic bacteria, such as salmonella and listeria, while protecting the natural nutrition of our ingredients.
It is the things we don't include in ZIWI® Peak that are equally important. We use no rendered meats or meals in any of our products. There's no grains, corn, soy, wheat or rice. No GMOs, antibiotics or growth promotants.
We believe all dogs deserve to be spoiled, but we also think that you shouldn’t have to compromise nutrition for great taste.
Gently air-dried, our Good Dog Rewards feature 96% New Zealand meat, organs and nutritional powerhouse, New Zealand Green Mussels.
Available in New Zealand Lamb, Beef or Venison, all recipes are guaranteed to make you and your dog feel good!
Beef, Beef Heart, Beef Kidney, Beef Tripe, Beef Liver, Beef Lung, New Zealand Green Mussel, Beef Bone, Lecithin, Inulin from Chicory, Dried Kelp, Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Copper Amino Acid Complex, Iron Amino Acid Complex, Manganese Amino Acid Complex, Selenium Yeast), Salt, Parsley, Preservative (Citric Acid, Mixed Tocopherols), Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Folic Acid).
Crude Protein (min) 38%
Crude Fat (min) 30%
Crude Fiber (max) 2%
Moisture (max) 14%
Taurine (As Received, Typical Analysis) 0.25%
Chondroitin Sulfate (min) 1300mg/kg
Calorie Content (calculated)
5.5 kcal ME/piece | 5500 kcal ME/kg