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- About Brand
- Product Details
- Chicken Nutrition
- Turkey Nutrition
- Beef Nutrition
- Lamb Nutrition
- Feeding Guidelines
About Brand
A nutritious meal starts at the source
Our raw recipes are made with real ingredients you can recognize, like cage-free chicken, grass-fed beef and lamb, apples, blueberries, spinach, apple cider vinegar, and more.
All our raw meat is responsibly sourced, and our raw recipes are made in small batches in our own kitchens in Lincoln, Nebraska to ensure high quality and food safety. We work with suppliers we’ve verified, with proteins sourced from the U.S., Canada, Mexico, New Zealand, Australia, and France.
Our fruit and vegetables are non-GMO, and our raw recipes have no artificial flavors or preservatives. We also make our raw food without grain, soy, legumes, corn, wheat, or fillers.
Our Commitment to Scientific Advancement
At Instinct, we have a team of experts crafting our raw recipes, from food scientists to quality control engineers. Among them is our on-staff Board Certified Veterinary Nutritionist Susan Wynn, DVM, DACVN, who has credentials fewer than 100 people in the U.S. have obtained.
We are also proud to sponsor researcher Dr. Anna Hielm-Björkman at the University of Helsinki to continue her ground-breaking work with the DogRisk independent research program, which is studying the role of nutrition in our pet’s health and well-being – including raw nutrition.
These partnerships and the deep expertise of our Research and Development team is what guides us through innovation, formulation and quality control – to evolve and create raw recipes with promising health benefits.
The Science of Raw
Not all raw diets are created equal. We use High Pressure Processing to create extreme cold pressure for food safety with pure, cold water
— no heat, chemicals, or preservatives needed.
This pathogen-reduction process is not a requirement across all raw pet food, and we take this step to ensure safety and quality in our foods. In addition, Instinct carries a Safe Quality Food (SQF) Food Safety certification as well as a SQF Quality certification.
Extreme Pressure
High Pressure Processing (HPP) uses 5x more pressure than the ocean floor. Our product is placed in a chamber with water to pressurize our food.
Eliminate Bacteria
Harmful bacteria can’t survive under high pressure. HPP is 100% natural, and a USDA-recognized pathogen reduction treatment.
100% Raw Nutrition
Unlike cooking, HPP has minimal to no effects on nutritional value, vitamins, or minerals, with no compromises on taste or color.
Product Details
Real ingredients you can see
No cheap fillers like white rice or pasta — just real, whole-food ingredients you can see and trust.
All-Natural
Made with real meat, non-GMO vegetables, and fruits, with no artificial additives or preservatives.
Never Cooked
100% raw and frozen at peak freshness to preserve nutrients and flavor — no heat or shortcuts.
Protein Packed
#1 ingredient is responsibly sourced meat raised without antibiotics or added hormones.
No antibiotics or added hormones - No artificial additives or preservatives - No cheap fillers
Chicken Nutrition
Complete + Balanced
Instinct® FreshRaw Meals Cage-Free Chicken Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
Ingredients
Chicken, Chicken Gizzards, Chicken Livers, Chicken Hearts, Carrots, Spinach, Blueberries, Apples, Sweet Potatoes, Butternut Squash, Ground Flaxseed, Ground Miscanthus Grass, Montmorillonite Clay, Salmon Oil, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Vitamin D3 Supplement), Dried Kelp, Potassium Chloride, Choline Chloride, Zinc Proteinate, Manganese Proteinate, Copper Proteinate.
Caloric Content (calculated) - Metabolizable Energy Caloric Content 1,234 kcal/kg277 kcal/cup
Guaranteed Analysis
Crude Protein (min)
10.0%
Crude Fat (min)
6.0%
Crude Fiber (max)
3.0%
Moisture (max)
75.0%
Turkey Nutrition
Complete + Balanced
Instinct® FreshRaw Meals Cage-Free Turkey Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
Ingredients
Turkey, Turkey Gizzards, Turkey Livers, Turkey Hearts, Carrots, Spinach, Blueberries, Apples, Sweet Potatoes, Butternut Squash, Ground Flaxseed, Ground Miscanthus Grass, Montmorillonite Clay, Tricalcium Phosphate, Salmon Oil, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Vitamin D3 Supplement), Dried Kelp, Potassium Chloride, Choline Chloride, Zinc Proteinate, Manganese Proteinate, Copper Proteinate.
Caloric Content (calculated) - Metabolizable Energy
Caloric Content 1,316 kcal/kg 286 kcal/cup
Guaranteed Analysis
Crude Protein (min)
11.0%
Crude Fat (min)
7.0%
Crude Fiber (max)
3.0%
Moisture (max)
72.0%
Beef Nutrition
Complete + Balanced
Instinct® FreshRaw Meals Grass-Fed Beef Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
Ingredients
Beef, Beef Liver, Beef Kidney, Carrots, Spinach, Blueberries, Apples, Sweet Potatoes, Butternut Squash, Ground Flaxseed, Ground Miscanthus Grass, Montmorillonite Clay, Tricalcium Phosphate, Salmon Oil, Dried Kelp, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Vitamin D3 Supplement), Zinc Proteinate, Potassium Chloride, Manganese Proteinate.
Caloric Content (calculated) - Metabolizable Energy
Caloric Content 1,480 kcal/kg 352 kcal/cup
Guaranteed Analysis
Crude Protein (min)
11.0%
Crude Fat (min)
9.0%
Crude Fiber (max)
3.0%
Moisture (max)
72.0%
Lamb Nutrition
Complete + Balanced
Instinct® FreshRaw Meals Grass-Fed Lamb Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
Ingredients
Lamb, Beef Liver, Beef Heart, Beef Kidney, Carrots, Spinach, Blueberries, Apples, Sweet Potatoes, Butternut Squash, Ground Flaxseed, Ground Miscanthus Grass, Montmorillonite Clay, Tricalcium Phosphate, Salmon Oil, Dried Kelp, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Vitamin D3 Supplement), Zinc Proteinate, Manganese Proteinate.
Caloric Content (calculated) - Metabolizable Energy
Caloric Content 1,368 kcal/kg 328 kcal/cup
Guaranteed Analysis
Crude Protein (min)
11.0%
Crude Fat (min)
8.0%
Crude Fiber (max)
3.0%
Moisture (max)
73.0%
Feeding Guidelines
Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Visit the Instinct Pet Food website for more specific feeding recommendations.
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.