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Local Delivery to 80 Zip Codes | Fast Delivery with $5 Flat Fee | Frozen Items with $10 Flat Fee
Local Delivery to 80 Zip Codes | Fast Delivery with $5 Flat Fee | Frozen Items with $10 Flat Fee

Well Bred

Well Bred is a healthy pet marketplace, healthy food store & boutique with everything you need in one place with amazing prices!  We are one of your pet’s favorite places to visit.  We offer better products for all of your pet’s needs!

We are Pet Diet Gurus – we specialize in healthy foods and treats. The owner, Joanna, is a Canine & Feline Nutritionist (Southern Illinois University Certification) trained in pets nutrition including formulating diets. See Joanna's credentials here . All our employees get ongoing training in nutrition. 

While we don't formulate any foods or diets, we carry great reputable brands that use science to formulate their diets and use premium ingredients.  Many foods and treats we carry come from grass fed and free range animals.

In some of our stores, we offer gentle full service grooming and self-serve pet wash tubs.

We don’t sell live animals and we do not approve selling of dogs and cats by pets stores.

Our Mission

Our mission is to make sure all neighborhood pets have access to healthy nutritious foods that keeps them healthy and happy!

This is OUR PASSION and whatever we offer you, is not because we were instructed to do it nor because make better margin on those products. It’s because we believe it’s a right healthy choice for your pet!

We not only sell what is popular but we do monitor market to make sure we work only with ethical manufacturers who put in the food quality ingredients and who do what they say they would do.

Our Story  - Our Passion

Well Bred, founded in 2001 by Patti Storms in Chester, is one of the New Jersey’s original pet boutiques.  Joanna Bronowicka* acquired the original Chester store in 2013   and focused on what makes the biggest difference in our pets’ lives – healthy, species appropriate nutrition.

Within a few years we expanded into Clinton, Chatham, Livingston, Madison and Bernardsville areas. 

During Covid we added online store to allow our customers to shop online at home while supporting local business and local economy.   

*Joanna spent 15 years in a corporate world, 9 years growing her own business and 20 years studying canine and human nutrition.

She has a Canine & Feline Certification from Southern Illinois University, 2-year MBA degree from the University of Michigan, 5-year Master Degree in Laws from the University of Wroclaw and 1-year Post Graduate Study in International Trade and Economics.  See Joanna's credentials here. 

She is big a Cavalier King Charles Spaniels lover and she shows her dogs at AKC and CKCSC USA conformation events.

Our Team  – Honest Pet Experts & Pet Diet Gurus

All folks at Well Bred are experienced and passionate pet owners, with experience in raising pets, training and nutrition. We personally use a lot of pet services and have always an advice for you on them.

We want the best for your pet as she was our own and we are always there to help you keep your pet happy and healthy. Whatever we offer you, it's with your pet's best interest in mind.

Our Offering

We only carry products that we would offer our own pets! Healthy & organic foods and treats, natural chews, supplements and better, safer products for our pets. Our boutique section is awesome!  Fun toys, super comfy beds that last forever or comfortable high quality clothing for very cold days for your pets!

For your convenience we offer useful and unique services such as doggie SPA Days to trim nails, brush teeth, and clean ears or affordable VIP veterinary clinics.

We also bring specialists who may help to solve particular issues with your pets such as nutritionists, chiropractors and other interesting people. Please check each store page for information of current events

Our Community Support

At Well Bred we not only care for your pets but also actively support those pets that are less fortunate. This is why we support organizations and rescues.  We host adoption events and donate food on regular basis.

Visit us in Bernardsville, Chatham, Chester, Clinton, Madison and Livingston NJ at Well Bred and talk with us about your pets! We love it!

Our freezers in Livingston (raw and gently cooked foods)

 

 Pictured our freezers in the Livingston store full of organic and natural frozen raw foods as well as frozen gently cooked foods.