Primal Pet Foods was founded with the goal of improving the quality of life and overall health and happiness of pets through wholesome raw foods that mimic the diet of animals in the wild. Since 2001 Primal has been committed to elevating the health of your pets. From complete and balanced diets along with supplemental foods, to their full line of nutritious treats, they use only the best ingredients because that's what your pets deserve.
To Feed Primal Is To Nourish Pets The Way Nature Intended.
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
Superior Nutrition, Unleashed
Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.
Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients. We use antibiotic- and steroid-free USDA proteins without added hormones, certified organic produce and unrefined vitamins & minerals.
High-quality, fresh pet food starts with the best ingredients. That’s why we rigorously select and source our ingredients from vendors who humanely raise, sustainably grow, and responsibly process all of the proteins, certified organic produce, and unrefined food-based vitamins and minerals in our products.
Primal products are made with fresh, antibiotic- and steroid-free whole muscle meat, organ meat and meaty bones with no added hormones. Our products incorporate essential vitamins and minerals through certified organic fruits and vegetables. You’ll never find synthetic supplements in our products—only unrefined, food-based nutrients to support immune, circulatory, and digestive health.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, crafted especially for your canine.
- Fresh rabbit for superior levels of amino and essential fatty acids
- Organic produce for food-derived vitamins A, B-complex, C, and D
- Finely ground, fresh rabbit bones for optimum levels of calcium
Rabbit (with ground bone), Organic Collard Greens, Organic Squash, Organic Celery, Rabbit Livers, Rabbit Hearts, Organic Cranberries, Organic Blueberries, Organic Pumpkin Seeds, Organic Sunflower Seeds, Montmorillonite Clay, Organic Apple Cider Vinegar, Organic Cilantro, Organic Ginger, Sardine Oil, Organic Coconut Oil, Organic Quinoa Sprout Powder, Organic Ground Alfalfa, Dried Organic Kelp, Vitamin E Supplement.
Crude Protein - 17% min
Crude Fat - 5% min
Crude Fiber - 1% max
Moisture - 71% max
Ash - 3.5% max