Who we are, what we do, and why we’re passionate about raw pet food.
We’d prefer to simply talk about the joy that healthy dogs and cats bring to our lives. But, since you’re here, you might be looking for some details about Vital Essentials®.
Well, we’re a pioneer in the raw pet food industry. Our family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats.
Vital Essentials uses only USDA inspected animal protein proudly made and packaged in the heartland of the U.S.A.
We believe that every dog and cat in the world; regardless of financial means, urban or rural, deserves the opportunity to have access to the finest food available. We also believe that, other than natural prey, we provide the most healthy, delicious, innovative, and biologically appropriate commercially available pet food in the world. Therefore, we will leverage our God-given talents, passion, and resources to do whatever is necessary to ensure that every dog parent or cat parent who wants us or needs us will have a convenient and effective mechanism to access and procure our “World Class” pet food and treats, in the United States and around the world.
Great tastes that feel great to give.
“Who’s a good puppy? Who wants a treat?” OK, the dog voice you use may not be as sappy as ours, but we bet you love rewarding your pooch. Here’s something to get excited about: healthy Vital Essentials® freeze-dried treats and snacks in convenient packaging.
Choose the protein your dog likes best. Our products are purely raw, with no “junk” ingredients.
Vital Essentials Freeze-Dried Treats, made with only fresh, whole, single-sourced USDA animal protein, are loaded with essential nutrition that dogs instinctively crave. Not to brag, but our freeze-dried Minnow treats for dogs won a 2016 Family Choice Award.
Vital Essentials Freeze-Dried Snacks give your dog an added boost of vitamins, protein, and stimulation, while helping keep teeth strong and healthy.
You won’t have to feel guilty about rewarding your dog with these healthy treats! Freeze-Dried Rabbit Bites are packed with vital nutrients. Made with only fresh rabbit, these treats provide essential nutrition that dogs instinctively crave. Our slow 48-hour freeze-drying process locks in vital nutrients without cooking the raw meat. Made from pure, raw, Freeze-Dried Rabbit, free from added hormones and antibiotics. No added fillers, flavoring or rendered by-products. Ultimate limited ingredient treat with single source protein. Promotes overall health and vitality.
Sourced from USA and France from USDA and French Ministry of Agriculture inspected facilities.
Gluten Free, Grain Free, Guilt Free®
Rabbit, rabbit liver, rabbit kidney, rabbit heart, mixed tocopherols
Crude Protein (min.) – 50%
Crude Fat (min.) – 9%
Crude Fiber (max) – 3%
Moisture (max) – 8%
Calorie Content: 3,575 kcal/kg or 101 kcal/oz